Which broadband company serving the United Kingdom do you think is rated as the highest overall? If one simply looked at price and value from Virgin Media broadband it would be easy to mistake them for the most popular broadband provider. In fact Virgin broadband reviews are extremely favourable. In a reverse comparison a poor Plusnet broadband review might steer someone completely away from the company. Yet all of this is for naught as the highest rated broadband company serving the United Kingdom is O2 with Plusnet coming in at a close second. Bear in mind that this survey is based on overall customer satisfaction. Your criteria in determining the best broadband deals may be different altogether. For some people price is all that matters. For others download speed is the crucial element. Your best course of action is to use the Internet and visit sites offering broadband comparison. Yes you want to read a few customer reviews but don’t let those completely sway you in making a decision. Simply examine your needs and look to see who best meets them. Don’t forget that very often broadband is tied to other desired telecommunications services such as home phone for digital TV and one company may offer an overall better package.